/Seven Continents of Fashion
JERA CREATIVE AGENCY
ABOUT
BUILT IN WALES
CONTECTED
TO THE
World
Fashion. Culture. Strategy. Global Connection.
Jera Creative Agency is a fashion and creative agency connecting designers, brands and creative communities through representation, strategic partnerships and global opportunities.
OUR STORY
Built independently from Wales, Jera Creative Agency was founded by Ms Cynthia (Cee), a woman of colour, a mother, and a founder whose journey has been shaped by resilience, lived experience and a deep commitment to representation within the fashion industry.
What began organically through her daughter’s modelling career evolved into a broader creative practice, encompassing a modelling agency, hair modelling agency and creative agency environment. These early years were defined by collaboration with photographers, stylists, hair teams, universities, students and emerging talent, forming the foundation of what would become the Jera ecosystem.
A significant part of this journey was shaped through a long-standing relationship with Wella Hair, who supported and sponsored the agency for several years. Their partnership played a meaningful role in Jera’s development, from early creative work to industry-level opportunities, and remains an important part of the agency’s story.
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